By Brett W. Lear
Programming is a vital technique of not just drawing new humans to the library but additionally higher serving present consumers. Lear s important advisor to grownup courses is back---and higher than ever, with refreshed, extended content material and new rules to reinvigorate courses and provides them a 21st-century spin. This version includes
- Updated chapters on fundamentals similar to investment, crafting directions, subject choice, exposure, post-program reviews, and more
- A new part on know-how, with rules for on-line publication discussions, providing courses through Skype, and turning courses into podcasts
- Methods for tailoring courses for particular teams, corresponding to males, child boomers, and seniors
- A choice of "five-star" courses from libraries round the state that may be simply adapted
Walking the reader via each point of grownup programming, this new version of a tried-and-true booklet is actually a librarian s ally.
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Additional info for Adult Programs in the Library
The most cost-effective way to conduct the survey is to keep it short and hand it out to folks in some public area. Include a postage-paid envelope, or place the survey on the back of a postagepaid postcard. If you’re unable to pay the postage on the survey, ask people if they can take a few moments to fill it out. Otherwise, many people will take the survey from you, keep walking, and deposit it in the nearest trash can. Where you distribute the survey determines what population you are surveying.
At first you panic because you can’t imagine what consensus a group of people between the ages of 24 and 44 could ever reach on programming preferences. The beads of sweat on your brow evaporate, however, when you realize that a recent postcard survey asked patrons about their program preferences and their age. You can now analyze the results and see if any common threads exist for the 24 to 44 age range. You’re on your way to creating great programs, targeting 60 percent of your patrons, and winning the mill levy campaign!
But now you are ready to begin programming in a more systematic way: You’d like to get to know a little bit more about your patrons and what they want. By exploring why your patrons attend programs, 27 you learn about who these people are. For example, you can learn quite a bit about why people attend programs by reading the comments on the program evaluation forms. ” Another surefire approach is to simply observe who walks into your programs. It’s also okay to talk to people as they exit. ” You can learn something about why people attend programs by noting which programs are well attended.